NOTES FROM
THE STUDIO

Short reads on content, ads and lead follow-up.

Runner crossing a street, motion blur

PAID ADS

WHY YOUR BEST AD IS RARELY YOUR PRETTIEST ONE

A man lit by his phone at dusk

LEAD FOLLOW-UP

WHAT HAPPENS TO A LEAD THAT WAITS AN HOUR

Black and white portrait, hair in motion

CONTENT

BUILD THE WORLD BEFORE YOU PLAN THE POST

Portrait in motion

CONTENT

THE FIRST SECOND OF A REEL

Brand book colour page

BRANDING

WHAT A BRAND BOOK IS ACTUALLY FOR

Hand holding a phone

SEO & AEO

ANSWER ENGINES ARE THE NEW SEARCH BAR

Man tasting Cravers spread at a café table

CONTENT

WHEN BUDGETS ARE TIGHT, CREATIVITY HAS TO WORK HARDER

Hand holding an iced coffee on a marble table, Artisan Bakers

FOOD & DRINK

5 REEL IDEAS EVERY CAFÉ SHOULD STEAL

Gelato cone on a clean white background, Pedlars Gelato product shot

RETAIL

WHY YOUR PRODUCT PHOTOS AREN’T SELLING

Black and white frame of the crew from the GymSox behind-the-scenes film

BEHIND THE SCENES

WHAT A CONTENT DAY WITH US ACTUALLY LOOKS LIKE

Man in a white tee in a store, from Terribly Real’s Feel Good T-shirt video

SOCIAL

UGC OR STUDIO CONTENT? YOU PROBABLY NEED BOTH

Leila brand book cover with its purple mark

AI

THREE WAYS SMALL BRANDS CAN USE AI TODAY